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They are projected to have a 21% growth rate, which can be sustained.

“To put the potential in perspective, at this current growth rate Under Armour would hit about $12 billion in annual sales in 10 years, which is about half of where Nike is now. ” (Under Armour potential, 2013) There foresight is a clear indication of corporate sustainability.

They may not be able to overtake Nike in revenue gains, but coming from where they started, it’s a pretty good future in sight. Recently, Under Armour announced their purchasing of “Map My Fitness”, which is a fitness technology company powering one of the world’s largest digital fitness communities based out of Texas.

tags: company, negatives, corporate, investment Powerful Essays